The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan.A quantitative survey Men Skin Care was administered to collect the data and a path analysis conducted to test the model.Based on a sample of 150 respondents, our results indicate a positive SILK REPAIR THERMAL CARE SHAMPOO relationship between ethnocentrism and purchase intentions with respect to local brands.Moreover, ethnocentrism, attitudes toward brands, and celebrity endorsements all have a significant impact on purchase intentions for local brands.